MARKETING

The licensing program of the Club Atlético Boca Juniors was created in order to ensure the integrity and value of the club's brand and in order to ensure the investments of its licensees.

Associating your business with a brand of such recognized value as Boca Juniors means giving value to the image of your product or service. In this way your products will be on the minds of thousands of Boca fans eager to consume products with club's brand.

In addition to the traditional products, Boca is revolutionalizing the market with unprecedented licenses and genuine products which are commercialized in Argentina and many more parts of the world.

Applying the Boca brand to a product or service provides an aspirational component to consumers and encourages impulse buying.

Boca has a loyal following in a way that no other brand is able to achieve.

No marketing plan or advertising campaign exists that can achieve the sentiments that Boca generates in its fans, fans of all socio-economic levels and nationalities.

For this and all of the competitive advantages that come with associating with a brand like Boca, it has become the most sought after brand for license development of both products and services in the recent years.

In order to maximize the quantity of products and offer the best care to the fans, Boca has outsourced the licensing program to the company "Boca Products".

License Types

• Licensing Agreements for Official Merchandise
• Sponsorship
• Image Transfer Agreements and Trademark Usage
• Cooperation Agreements with Non-profit Entities