INTERNATIONAL TOUR

OBJETIVES

The laurels which Boca has won in the last few years, both nationally and internationally, have succeeded to make the Boca brand grow in the world of football.

   The enormous popularity and the successes in sport events harvested in the last years at the international level have positioned Boca as a solid brand mark at world level.

   The development of its image in all of its aspects – friendly matches, merchandising sales, publicity, TV rights, franchises, training contracts and interchanges, etc., will be an important source of income for the Club which, in turn, will allow it to maintain a team and technical staff of a very high level.

   Boca is already one of the brands with the greatest symbolic content of the football world.. The word “Boca” is a synonym for football. Boca's colours are synonyms for passion.

   Boca has made the conquest of the Northamerican, Asian, African, Australian and New Zealand markets a target where to take Boca in other parts of the world, in a cultural exchange without boundaries to transmit the passion for football.

   The institutional evolution attained in the last years, in the sportive aspect through its excellent technical staff, as well as economically, achieved thanks to the management headed by Mr. Mauricio Macri, has allowed the Club Atlético Boca Juniors to be placed at the head of the world ranking of clubs. (May 2004)

Club Atlético Boca Juniors
International Area
internationaldivision@bocajuniors.com.ar